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Core Competencies

• Lead Generation
• Media Buying
• Data Management

ReachSmart Interactive has built a strong brand reputation through relationship management, customer service and business responsibility, which all complement our core functions of lead generation, media buying and data management.

Lead Generation

Generating pay-per-performance leads is one of ReachSmart Interactive's top proficiencies. By gathering information on perspective consumers, RSI effectively delivers potential business to our clients every day. Last year alone, we provided over 20 million leads for over 200 clients.

By developing our own proprietary online promotions and managing all stages of media buying, we deliver a no-risk media budget deployment that meets or exceeds our client's ROI objectives. Our clients pay for performance only after their target consumer action (lead or sale) is delivered.

Media Buying

RSI understands that media buying is all about getting the right customer to read the right message at the right time. We also know that providing the right price to our clients is just as important as finding the best placement for them.

In order to effectively manage the media buying process, RSI engages in all stages of the process, including Planning, Execution and Measurement. We guide the media buying process to ensure that our clients' goals are efficiently met and that the ROI objectives are reached with no risk of budget overages.

Data Management

Our industry leading Precision Analytics Platform ("PAP") is the foundation of our lead generation process. ReachSmart Interactive has spent over eight years developing and refining our PAP program, which has evolved into much more than a simple analytics system. Our data system is capable of managing an infinite number of promotions across thousands of media outlets, from planning and development to launch and optimization.

PAP's contextual and behavioral targeting capabilities, combined with robust multivariate testing and campaign optimization, ensure the highest ROI from all media placements. With the system's integration into RSI's master database, billions of data points on past customers are funneled through the system to maximize targeting and increase customer opportunities. From Yahoo display ads to Google Adwords, and all points in between, PAP delivers unrivaled results.